From sales data to expected return.
Media planning built on your own customers, with the return proven before launch.
Spend went digital. Planning didn’t keep up.
Spend is moving to digital
Ad spend keeps growing, but digital takes the lion’s share.
Lots of data, little insight
Data is everywhere, but rarely joined up with planning.
Media metrics, not results
Success is judged on clicks and views, not business growth.
Fragmented audiences
Insight rarely carries across channels, digital or offline.
Advertisers need the rigour of classic planning, delivered with today’s technology. That’s why we built Pinsight.
Seven steps. One platform.
Every step feeds the next, so the plan you book is built on the customers who already pay back.
Start from what already sells.
Upload sales by postcode or store. Pinsight scores every postcode sector on opportunity and performance. Then pick a strategy in one click: defend your core, conquer growth areas, or protect loyal markets.
- Plans start from real sales, not assumptions
- Clear areas to defend, grow or protect
- Budget follows the postcodes that already pay back
Define the growth opportunity.
Turn the sectors you chose into one audience definition. See how many people it covers, how much of your current sales it accounts for, and use it unchanged across every channel.
- One audience definition across every channel
- The opportunity sized before you plan
- Built from your customers, not generic demographics
Find the opportunity hotspots.
Every postcode sector coloured by audience concentration. Add drive-time catchments around stores, filter by TV region, and click any area to add or remove it.
- Budget goes where the audience actually lives
- Less wastage on low-value areas
- Targeting that lines up with stores and TV regions
See how your audience uses media.
TV, social, out of home, audio and print, each indexed against the average UK adult. A plain-English summary shows where the audience leans in and which channels to deprioritise.
- Insight beyond demographics: attitudes and habits
- Robust samples behind every number
- Channel choices backed by evidence, not instinct
Pick the channels, price the plan.
Choose from 22 channels, each scored on how well it reaches the audience. Test scenarios by shifting budget, reach and frequency, with editable CPMs and built-in pricing that keep costs close to real quotes.
- A neutral mix across channels and media owners
- Realistic costs based on actual rates
- Every channel justified by audience affinity
Your plan, live and adjustable.
Pinsight calculates cost, reach and impressions, counting people only once across channels. Ready to export and brief individual media owners.
- Reach, frequency and cost in one view
- Budget scenarios tested in seconds
- Honest reach, never double-counted
From plan to expected return.
Add a conversion rate, order value and margin to see sales, revenue and profit. ROI, ROAS and cost per conversion are visible before the campaign goes live.
- A business case before a penny is spent
- Transparent assumptions you own
- A clear line from media to sales
The thinking behind Pinsight is already delivering.
Knight Frank
Web traffic on the same budget, by targeting buyer hotspots found with audience and Land Registry data.
Airband
ROAS from postcode-level targeting, with cost per order down 82%.
La Vieille Ferme
Sales uplift from the Chicken Wine campaign, nominated for a DCM Cinema Award.
See what Pinsight finds in your data.
Book a free 30-minute demo, built around your own numbers.
Email us to book your demo.
Tell us a little about you and we’ll set up a 30-minute session built around your own numbers.
- Your name and job title
- Your company
- What you’d like Pinsight to answer